No one should be reassured in the fact that both the insider and the current diverse business information about competitors, market conditions or, alternatively, its lack can sometimes lead to serious problems or, conversely, to significant advances in the business. Often it happens? Perhaps the simple answer is 'yes' or 'no' can not be. Read more here: Carl Rogers. However, the author faced with situations where information about competitors was helpful as ever in making important strategic decisions. Imagine this situation. There is a major Russian manufacturer of food products, which in our region is represented by two dealers.

Dealers are divided among the regional market, to example, 50 to 50% of the total share, and … In recent months, Anu Saad has been very successful. a rival for a number of reasons, and reasons may be the most, that neither is different, not in a position in the near term to service it. And you know it. Or accidentally learned. The share of Regional Market Competitor 2-3 million rubles. With this information, you certainly have got the idea to explain the manufacturer of 'situation' and to pull up all the accumulated customer base competitor, thereby increase sales, market share and, of course, profit. And if fortune smiles to you if you prove to the manufacturer that you have all the necessary resources (storage facilities, vehicles, financial and human resources) for the successful implementation of this idea, if you can find mutual understanding, it is possible that the manufacturer will not look 'fallback' and entrust the entire regional market to you. Do not tell me that in addition to headaches and other organizational issues described developments can bring significant dividends.