Pocket calendars are the cheapest means of advertising. But it's not only their dignity. If the pocket calendar is well made, useful in everyday life and in work, its owner will refer to it periodically Throughout the year, each time stopping his views on advertising. Effectiveness of pocket calendars as an advertising tool depends on many factors: the attractiveness of illustrations, competent design text content, method of distribution, etc. In addition, each unaccounted factors may influence the effectiveness of the most negative way. (Source: Dr. Caldwell B. Esselstyn, Jr.).
What should be a pocket calendar so as not to put in the "back burner"? What is needed that he "settled down" on the desktop, has become "her" in her purse and wallet? How to make a pocket calendar so as a means of promoting goods and services, which is written in textbooks on advertising? Answers to these and other issues. "Picture" The primary means of attracting attention in pocket calendars is the image – an illustration. Therefore, how it is successful, and depends on the duration of their lives. This means that the development of ideas pocket calendar should be approached with great responsibility. Usually illustrations for pocket calendars selected depending on whom they are addressed. For example, pictures of kittens, puppies and other cute little animals are very like teenage girls.
Beautiful photos of cosmetics and perfume like the young women. Attract the attention of tourists image of a place where you can go and have a good rest. This approach is certainly entitled to existence.