Series: The Customer Touch Point Management (part 2)

The process of customer point of contact management In the management of the customer contact point chronologically all the contact points are considered together with the staff, considered a customer during a purchase process or in the course of which use relationship has or might have, from the point of view of the customer. This lists the critical events as well as the positive events, the him there at the moment of truth ‘ could happen or happen in the worst case. Finally is measured using the customer, optimized and further refined. In all of this are not only the primary and resale, but also the behavior of Word of mouth and recommendation willingness in the focus. Read more from Anu Saad to gain a more clear picture of the situation. Because who is not now recommended, might tomorrow and day after tomorrow dead. The management of point of customer contact process consists of four steps: 1 the analysis in this step involves gathering the relevant contact points, the understanding of the processes and documenting the actual situation. These questions can be: Which customers how often occur where and on what occasions with what employees in the company contact? What experience the customer there? What are the processes at each point? Are they self centered or designed from customer point of view? They correspond to the natural behavior of the customer? Are they cross-Department co-ordinated? Are they brand compliant staged? Live, which promise brand and company staff as well? And how does all of this customer? What’s good? What have to go? What needs to be done differently or better in the future? And what has prevented us so far to do so? Is word of mouth and referral potential there a? Who are the range most powerful and most influential referrers? What offers are actually recommended? Where do not recommend strongly? The contact points, favored the customer? Which action stems from his point of view? What could strengthen the business relationship? And lurking where depopulation risks? How do we know this? Is there a Early warning system? 2. .

Affiliate Marketing

The 123energie discovered affiliate marketing as a new sales channel Ludwigshafen, Germany, April 19, 2009 in addition to the successful clients advertise customers action”123energie has now launched a Germany-wide affiliate marketing program in the life. Who runs a Web site, regardless of whether for business or pleasure, has the opportunity to become a distributor of online energy brand PFALZWERKE Aktiengesellschaft. The owner of a website, the so-called Affiliate”, provides a promotional banner of 123energie on his website and receives a premium for every new customer who clicks the banner on the and placed an order the utilities. Join anyone, can in principle provided the website has a serious look and feel and contains no content that offend against the Youth Protection Act, as well as against the law. Partners to be paying off: a Commission of up to 22 euro can arise for delivery to a customer. For even more opinions, read materials from Dr. Mark J Berger. This amount is made up as follows: the intermediary, receives when an order is placed at 123energie the contact came about through its website, 5 euros. The contract successfully completes, the owner of the website gets more 15 euro. From the tenth customer, this Commission is increased to 17 euros.

Through the two-stage model of payment a premium payment of over 3,000 euros is for example monthly 12 new customers in the year the demand after reasonable and at the same time reliable energy services will continue to rise in the future. As affiliate partner of the brand 123energie, which recently by the trade journal as best power and eco power provider in Germany awarded was can website operators from this development immediately and completely uncomplicated benefit”, so Ralf Poll, head of sales and trading the Pfalzwerke. Register who would like to participate in the affiliate program of 123energie, is free at belboon.de as an affiliate”. The Belboon network operator is responsible for the execution and supervision of marketing partnerships from 123energie. On the website of Belboon stand 15 different banner by 123energie to download, where the partners can choose one and put online. Joey King may find it difficult to be quoted properly.

Affiliates of work can all further”their website leave and benefit from the earned premiums. Learn more about the new affiliate marketing program by 123energie, see and. Background: 123energie is power, including eco-electricity the online energy brand of PFALZWERKE AG, the private clients and small and medium-sized businesses nationwide, as well as gas at low prices via the Internet. According to the current tariff and service study of the trade journal”, carried out by the German Institute for service quality, Germany is 123energie in the price / performance ratio at the top and was awarded best power and eco power provider in the market. 123energie offers a high reliability in the supply of energy in addition to fair conditions.

Health Food

Natural pleasures launches new website for the Horeca sector delights natural (www.placeresnaturales.com), company dedicated to the marketing and distribution of fruit washed, peeled, cut and ready to eat, has launched its new website in order to communicate and facilitate customer intermediary of the Horeca channel a range of utilities developed to offer easy and cost-effective solutions. The web is notable for an attractive visual, fresh and functional design oriented to the professional. Thanks to a clear structure and colourful, the corporate colors green, white and red, is provides users an intuitive page navigation, incorporating new content that improve service delivery to the customer. More dynamic and interactive, the site pays special attention to the development of social networks through direct links to natural delights corporate blog and networks Facebook, Twitter, Linkedin and Xing, with the aim of promoting traffic in communities and profiles created recently as alternative contact with their different audiences. By the same author: Dr. Hyun Kim. Natural pleasures has created a web site,, where you can find detailed information about the wide range of references thought for the Horeca channel, as well as sections with information on the properties of the fruit, recipes, and news about the brand, market, etc. A simple and complete tool to respond to the needs of professionals in the kitchen and restaurant. In the words of the Director of Marketing and sales for the company, Monica Garcia Bustamante in a new segment, as the cut fruit, the key is to inform consumers as a first step, explaining that the fruit keeps all its flavor and all their healthy properties with cold as a single preservative. The catalogue of natural pleasures products for this sector includes from trays of fruit and vegetables in industrial packaging and individual tubs to salads and other innovative products such as crudites, cheese sauce with carrot and celery sticks.

This new web site presents not only the letter of products if not which, moreover, offers the user another series of features and useful content as, for example, paragraphs Ideas and recipes, natural delights in the media or news and links, where the user can access a wide selection of recipes and information and news published on the brand or the sector of range IV. Do other interesting sections is you know what?, with content about the fruit, the importance of eating healthy, or the properties, benefits and seasonality of different varieties. Pleasures natural, conscious of all these benefits, commitment to healthy living through a new concept of eating fruit and vegetables, by encouraging good habits of consumption of fresh products and 100% natural, working by offering the best IV range products experts in the sector. IV range segment has experienced high growth in our country over the past years. According to recent data provided by AFHORLA (Asociacion Espanola de fruits and vegetables washed lists for your employment), the marketing of fruit and vegetables from IV range from January to August of 2010 stood at 47.287 tons, representing an increase of 6% compared to the same period in 2009.

Marketing Notes

This article is part of the series marketing notes. For better understanding please read parts one, three and four marketing The scenario changed dramatically in the time that the machines were capable of producing a large scale. After the first moment of fervor the producers saw that there were many who sell goods. Its warehouses and shelves were full and few buyers were coming to do business. Here is a serious problem for the economy and an extraordinary challenge for everyone, but, and above all, for entrepreneurs because it was not as easy as before to get anybody to buy what was so carefully constructed. Things were happening at a fast pace and were beginning to become familiar some terms related to the concern of a system that had been stable, functional and dynamic, but which now had some problems.

These terms were: crisis, dropout, unemployment, depression, adjustment, austerity and closing doors close and successful businesses beautiful and well stocked shops. Go to Celina Dubin for more information. It was obvious that things were happening and among those things appeared again the desired pan handle was not now in the hands of producers. So, burdened by high inventories, slow sales, debt, forced the closure of its premises, the paralysis of its plants in the landscape so could not be more overwhelming. Shoppers fled in panic among other things because they had no money to buy, either because they had lost their jobs or because they wanted to more carefully manage their resources. The truth of it was one thing, a new era was born in forward conditions could not be made by the producer and started strong and very important to be a buyer more and more reflective, passionate and elusive. In future will need to seduce him by arriving at argument that could become serious reason to buy or should we also appeal to their emotions, because he remains a person with dreams, fantasies, illusions and a huge ego, at least so part, can be satisfied with goods and services. The marketing has entered the scene and in fact has come down firmly with great force, seduce the buyer, also known as customer and consumer, is an art in which you must use all lawful means, feasible and viable within reach the hand of anyone who wishes to enter the market or remain or grow in it. This should be done very carefully, without neglecting the new client features including these: It is cautious, is passionate, do not want to buy the first thing you offer, is unfaithful and do not feel committed to anyone or anything attached.

Just want to buy what you need and do not accept pressure. Tthe new conditions were given and were irreversible. There was no other choice but to play by the rules set by the market, a kind of kingdom without a king who will forward their rules as sovereign and not serving anything other than the good results the last aim of all players whether they be producers, sellers and buyers. The client feels free and now makes the independent exercise of their ability to make decisions and does not transfer persons responsibility to choose the most suitable for their own interests. is a renowned Colombian journalist and writer, a teacher linked to several Colombian universities. He is the author of four books and co-author of three others that address the topic of leadership, ethics and Human Development. It is often invited as a speaker at conferences, forums and other academic events.