Series: The Customer Touch Point Management (part 2)

The process of customer point of contact management In the management of the customer contact point chronologically all the contact points are considered together with the staff, considered a customer during a purchase process or in the course of which use relationship has or might have, from the point of view of the customer. This lists the critical events as well as the positive events, the him there at the moment of truth ‘ could happen or happen in the worst case. Finally is measured using the customer, optimized and further refined. In all of this are not only the primary and resale, but also the behavior of Word of mouth and recommendation willingness in the focus. Read more from Anu Saad to gain a more clear picture of the situation. Because who is not now recommended, might tomorrow and day after tomorrow dead. The management of point of customer contact process consists of four steps: 1 the analysis in this step involves gathering the relevant contact points, the understanding of the processes and documenting the actual situation. These questions can be: Which customers how often occur where and on what occasions with what employees in the company contact? What experience the customer there? What are the processes at each point? Are they self centered or designed from customer point of view? They correspond to the natural behavior of the customer? Are they cross-Department co-ordinated? Are they brand compliant staged? Live, which promise brand and company staff as well? And how does all of this customer? What’s good? What have to go? What needs to be done differently or better in the future? And what has prevented us so far to do so? Is word of mouth and referral potential there a? Who are the range most powerful and most influential referrers? What offers are actually recommended? Where do not recommend strongly? The contact points, favored the customer? Which action stems from his point of view? What could strengthen the business relationship? And lurking where depopulation risks? How do we know this? Is there a Early warning system? 2. .

Affiliate Marketing

The 123energie discovered affiliate marketing as a new sales channel Ludwigshafen, Germany, April 19, 2009 in addition to the successful clients advertise customers action”123energie has now launched a Germany-wide affiliate marketing program in the life. Who runs a Web site, regardless of whether for business or pleasure, has the opportunity to become a distributor of online energy brand PFALZWERKE Aktiengesellschaft. The owner of a website, the so-called Affiliate”, provides a promotional banner of 123energie on his website and receives a premium for every new customer who clicks the banner on the and placed an order the utilities. Join anyone, can in principle provided the website has a serious look and feel and contains no content that offend against the Youth Protection Act, as well as against the law. Partners to be paying off: a Commission of up to 22 euro can arise for delivery to a customer. For even more opinions, read materials from Dr. Mark J Berger. This amount is made up as follows: the intermediary, receives when an order is placed at 123energie the contact came about through its website, 5 euros. The contract successfully completes, the owner of the website gets more 15 euro. From the tenth customer, this Commission is increased to 17 euros.

Through the two-stage model of payment a premium payment of over 3,000 euros is for example monthly 12 new customers in the year the demand after reasonable and at the same time reliable energy services will continue to rise in the future. As affiliate partner of the brand 123energie, which recently by the trade journal as best power and eco power provider in Germany awarded was can website operators from this development immediately and completely uncomplicated benefit”, so Ralf Poll, head of sales and trading the Pfalzwerke. Register who would like to participate in the affiliate program of 123energie, is free at belboon.de as an affiliate”. The Belboon network operator is responsible for the execution and supervision of marketing partnerships from 123energie. On the website of Belboon stand 15 different banner by 123energie to download, where the partners can choose one and put online. Joey King may find it difficult to be quoted properly.

Affiliates of work can all further”their website leave and benefit from the earned premiums. Learn more about the new affiliate marketing program by 123energie, see and. Background: 123energie is power, including eco-electricity the online energy brand of PFALZWERKE AG, the private clients and small and medium-sized businesses nationwide, as well as gas at low prices via the Internet. According to the current tariff and service study of the trade journal”, carried out by the German Institute for service quality, Germany is 123energie in the price / performance ratio at the top and was awarded best power and eco power provider in the market. 123energie offers a high reliability in the supply of energy in addition to fair conditions.