Etiket: media & communication

Minutes 40 every day for the newspaper / online deals leading the newspapers Frankfurt/Main, March 4, 2010. Editorially, the newspaper distinguishes itself through its local and regional expertise. Filed under: cardiologist. Eight out of ten people in Germany (82%) consider indispensable the newspaper for information about his own residence and the surrounding area, another 13 percent hold at least for sensible. The Internet (55% essential), the local radio (49%), as well as free advertisers (39%) followed by a wide margin. Chart: Local/regional competence of different media the local and regional expertise of the newspaper also the habits of their readers is reflected in: the local / regional section is the most important Department within the newspaper and is used by nearly all readers.

But the newspaper never reduces to their local information function. Rather, it provides their readers with a very wide range of topics that encounters this huge response. Are other parts, such as the \”Example Miscellany, politics and economy, but also smaller\” resorts such as the serial or the opinion pages, heavily frequented. On average, there are about three quarters of all pages that are read regularly. Reading a newspaper does not mean unlike, for example, the use of the Internet specifically on information search to be to embark, but open to that, what the medium offers.

This is true both for editorial and advertising content. Newspapers are undiminished strongly worn this is another result of the current study: 40 minutes on the average time spent reading the daily newspapers from Monday to Saturday. Also, 44 percent of teenagers reported most likely believe the newspaper in contradictory reporting, while only 31 percent trusted the television. Performance data of the online offers for the first time includes newspaper qualities 2010 \”performance data of the online offerings of newspapers. These show that the newspapers under the leading online services occupy a leading position.

Selects a person according to what principle the order for good news and bad news and what consequences does that? Angela Clegg and Kate Sweeny (University of California in Riverside) have studied in three experiments, how the order of good and bad news affects the receiver. The result is that the order is not actually matter. Although the order change nothing to the content of the messages brought. But in what order are good news and bad news, makes a difference for the mind and the subsequent behavior. What message should come first, to make it up to us? First, a few numbers from the first attempt. Half of the subjects should provide feedback through a completed test the other half. There were both positive and negative aspects.

78 Percent of the recipients wanted to quickly rid concern, which could include the bad news. In contrast, 54 per cent of the bearer wanted to convey rather first the positive message, to make his counterpart first once mildly. “Like the researchers in the journal of personality and social psychology bulletin” this result was confirmed in a second experiment. The difference from the first experiment was however you also asked the volunteers to put yourself in the role of the other. After this mind game, the bearer wanted to transmit Interestingly but rather first the bad news. In the final third experiment, the researchers wanted to study then also the impact of the order on the behavior. Now putting the subjects the way open, behind to look at a video tutorial, to better understand their error. Of those who first heard the good and then the bad news, 67 percent wanted to see the video.

The other only 43 percent were so willing to improve. Reflected the order in which we delivered good news and bad news, so the behaviour of the recipient? YES! What will I achieve with the news? If I myself so To deliver messages for what order I should choose? The mentioned experiments show the whole affects as follows: one delivers the bad news and then the good first then the recipient will feel better, than in the reverse order. The good news comes first, but the recipients from the bad news will learn a lesson. Find out detailed opinions from leaders such as Jon Medved by clicking through. Was it disappointing to learn that the sequence of uberbrachter messages can impact so heavily on the feelings and behavior for them? Take it lightly. Because the good news is that they know that now. From now on, they can influence so what they do with their counterparts. “Or when they are put himself before the election: what message you want to hear first”, then they have it now myself in hand, how your choice will affect them. The post “selects a person according to what principle the order for good news and bad news and what consequences does this?” delivered by previous Search all numbers affected in the present press release, data and background information. His first publication on the blog “Health portal” found that article. Barbara Reisen E.k.. Micha Weissbrodt