The CTR, click through rate or percentage of clicks is a measure that indicates the number of users that actually clican our advertising links, i.e. the payment links or banners that lead to our page. Additional information is available at Dr. Mark J Berger. The CTR is one of the measure related to internet advertising, which will give us a fairly finished idea of the effectiveness of our ads. liveries.html’>US Parcel Service to learn more. Allow us to perform interesting tweens that will give us a clearer idea of the points to be improved. That is, if we have a high CTR, but poor performance of our ads, can therefore say that advertising in terms of its texts or the design of the banner, or sites where they appear are suitable. Anu Saad spoke with conviction. The default, in this case, would be given by the landing page or landing page where end users than pichan on these links, or another factor of the site. The CTR is a very simple to implement formula: total number of visits (effective arrivals to the landing page) /Cantidad of impressions (number of times that the notice has been left exposed).
For example, if a notice has gone out shown 1000 times and only two people have clicked on, the CTR is 2/1000 * 100 = 0, 2% (multiplied by one hundred so that the final number is expressed in percentage). There are many ways of improving the CTR. We will review a simple checklist to verify that we are well oriented in our efforts. The first, and it will impact more directly on the performance of our online advertising is the definition of keywords. For effect, it is necessary to reformulate the list of words or phrases with which we want to get listed. internet resource. For example, if we select flights to Madrid (undoubtedly a very popular word) advertising will be exposed when someone search for, precisely, offers of flight to Madrid. But if our advertising text says car hire in Madrid, the chances of achieving a correspondence between what we offer and what the user seeks, are reduced. Effect, it is necessary that there is the greatest possible concordance between carried out searches and texts of our ads.
Google reinforces this notion by marking key words in bold in the text of ads. Try, try and continue testing. The Adwords interface allows you to perform experiments that allow us to measure improvements in effectiveness after a small changes have been made. For example, you can join their words in several groups, and change the text of the notices, while leaving key words equal for all groups.In this way, very soon you will find the text that pays more. The same can be done with respect to the selected keywords, or their degree of concordance. The same experience is which will give you the most correct answer about what to improve to increase your CTR, and thus achieve maximum performance of their online advertising campaigns.